Field Scenario

A new creator submits content that reads word-for-word like the brand’s own marketing copy, with no personal voice.

What You Actually Explain

• This defeats the actual purpose of UGC, which brands seek specifically for its authentic feel
• Content should reflect the creator’s genuine voice while still meeting the brand’s key requirements
• Scripted, marketing-copy language is exactly what UGC is meant to feel different from
• Balancing brand requirements with authentic personal voice is the actual skill this category rewards