Field Scenario

A new stylist jumps straight into showing a client swimwear options without first asking about the trip, budget, or any specific concerns.

What You Actually Recommend

• Start with a genuine needs assessment before presenting any specific product options
• Ask about planned activities, past experiences, and coverage/support preferences upfront
• Use this information to curate a more relevant, focused set of options
• Recognize that skipping this step produces less useful recommendations even with genuinely good product knowledge