What Text Belongs on a Comp Card

Beyond photos and measurements, a comp card typically includes the model’s name, agency name and contact information (once signed), and sometimes special skills or notable experience relevant to the model’s target work.

Contact Information Practices

A signed model’s comp card should route contact through their agency, not personal contact information — this is both a standard industry practice and a professional boundary the agency relationship depends on.

Keeping Design Clean and Legible

Comp card text and layout should stay clean and legible — the photos are the primary content, and cluttered or overly decorative design distracts from what a client actually needs to evaluate quickly.

Consistency With Agency Branding

Once signed, a model’s comp card design often needs to align with the agency’s branding standards — agencies frequently have templates or design guidelines new talent are expected to follow rather than a fully independent design.