Field Scenario

A client wants to license a model’s images for broad, long-term global campaign use, but the initial rate offer reflects a much narrower, local usage rate.

What You Actually Explain

• Usage rights significantly affect what a fair rate should be
• Broader, longer-term usage typically commands a higher rate than narrow, limited usage
• The agency should negotiate the rate to reflect the actual usage rights being requested
• The model should be informed about this negotiation and any relevant tradeoffs before the booking is finalized